Intuitive Path Academy Website Redesign
Intuitive Path Academy is a school for empathic and intuitive readers, offering seasonal courses as well as workshops & special events that rotate year-round. I was tasked with redesigning the homepage and 2 other core class pages to have clearer product offerings & touch points for prospective students to interact with the school, as well as adding places to pull in more subscribers. In addition to updating the pages themselves, I standardized the web branding colors & typography and restyled the school logo to make the site feel even more inviting and readable.
I worked closely with IPA founder Kawena to design, build out and update the pages in Wix for this project.
Role Visual & web design & production
Deliverables Homepage, Intuitive Meditation & Energetic Healing class pages, refined site logo & web branding system
Redesign Goals
Homepage Content & Overall Visual Design
Streamline overall design & navigation to eliminate clutter & outdated links
Make testimonials feel more authentic and substantial without looking heavy
Help prospective students understand core curriculum & when classes are offered
Clarify professional readings with the founder vs. student readings
Communicate the school’s close-knit community vibe through visuals (balance stock photos with actual student photos)
Highlight social media presence
Highlight money back guarantee to encourage prospective students to sign up
Additional sections of content to help answer questions about the school
Intuitive Meditation & Energetic Healing Class Pages
Streamline overall design for class pages so they can be implemented easily for future courses & page updates
Clear purchase buttons for early bird & normal pricing on both Paypal & Wix checkout flows
Add clearer schedule & more streamlined description of the course and testimonials relevant to that class
Redesign Outcomes
Homepage Content & Overall Visual Design
Standardized typography and school header logo & created a consistent yet flexible color palette that is inviting and calming
Photos are more visually consistent and show a sense of community
Sections have clear headings, copy, consistent button styling & call to action text
Psychic test & student readings are highlighted more prominently to capture more subscribers & potential new students
Video testimonials are better curated & Google testimonials widget design shows off 5-star reviews more prominently
Copy clarifies school offerings at a glance and who may be a good fit for classes
Condensed mailing list & community section
Site is less distracting, more readable & scannable both on desktop & mobile
Intuitive Meditation & Energetic Healing Class Pages
Course details section was created to be easy to edit and change by owner for future classes
Class purchase section shows early bird vs. full price, plus updated button text & color scheme for clear credit card & PayPal purchase pipeline
Class description gives a clear overview of class topics, it’s place in the school curriculum, and lists concrete skills one can obtain through class
Personal testimonies track to their respective classes
