The moment it came onto the scene 40 years ago, Nike Air Force 1’s became a force. Today, Air Force 1’s continue to be one of the world’s most iconic and timeless silhouettes that wearers reach for time and time again. So it’s no surprise that it’s also a fan-favorite, specifically amongst dancers. The 40th anniversary of AF1’s celebrates the ways dance fosters creativity in community while elevating individual style and self expression in positive ways.
I worked closely with art direction, marketing & social stakeholders, digital writing & QA to produce all still and motion assets unique to the .com & app landscape for the global launch and subsequent locale launches in North America, APLA and EMEA.
Role Digital, web, visual design & production
Deliverables .com web digital executions (desktop and mobile versions of landing pages, product content below the fold, hero & secondary placement banners, videos & GIFs), app card & threads and emails
Design System Overview
The 40th anniversary campaign launched globally around the idea of dance communities (Memphis Jookin, So Dope Academy and RHEAHATATOKYO) “Joining Forces.” The modular quality of our design system allowed us to showcase collective group shots with individual shots as well as, and also highlighting specific men’s and women’s products alongside them. Bespoke elements like the custom “Force” lockup mixed with script typography helped visuals feel elevated and classic, while bringing in the grittiness and bold expressions of street dance culture.
